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PROFESSIONAL SLIDES
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EDITBLE FIGMA
Demonstrate the value of UX and influence your product roadmap by leveraging competitor insights. Find opportunities to enhance the user experience and create feature parity with top competitors.
"One of the best and most useful competitive analyses I've seen" -David Goulden, CFO, Booking Holdings
Why is this useful?
Identify strengths and weaknesses.
Comparing your product's features to those of competitors allows you to identify where your product excels and where it may be lacking. This can guide product development efforts and prioritize improvements.
Identify the advantages and disadvantages of your UX design.
As you evaluate competing products, you will discover the advantages and disadvantages of your design choices. Understanding what you’re doing well — and what you’re not doing well — can help you build an action plan for improving your UX.
Opportunity for Innovation.
This is a crucial part of discovery-phase research. Teams can use these insights to understand the competitive landscape and find opportunities.
Drive your design decisions with evidence.
The insights you collect will give you clear evidence for your design decisions. Instead of taking chances when you make changes, you can move forward with an evidence-based approach and present to stakeholders with confidence.
Insights to solve usability issues.
If you’ve been struggling with UX issues and are unsure how to solve them, analyzing your competitors can give you new ideas for solving the problems and providing a better experience for your customers.
What you get
Presentation template - Structure and share your findings in a way your stakeholders will understand so your research results in real impact (What I have seen is missing from other resources out there)
Spreadsheet template - To make your data collection easy
Who's this for?
ux/product designers mid-level and above
freelance & contract designers
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