Why learn this?
Identify strengths and weaknesses. Comparing your product's features to those of competitors allows you to identify where your product excels and where it may be lacking. This can guide product development efforts and prioritize improvements.
Identify the advantages and disadvantages of your UX design. As you evaluate competing products, you will discover the advantages and disadvantages of your design choices. Understanding what you’re doing well — and what you’re not doing well — can help you build an action plan for improving your UX.
Opportunity for Innovation. This is a crucial part of discovery-phase research. Teams can use these insights to understand the competitive landscape and find opportunities.
Drive your design decisions with evidence. The insights you collect will give you clear evidence for your design decisions. Instead of taking chances when you make changes, you can move forward with an evidence-based approach and present to stakeholders with confidence.
Insights to solve usability issues. If you’ve been struggling with UX issues and are unsure how to solve them, analyzing your competitors can give you new ideas for solving the problems and providing a better experience for your customers.
Who's this for?
mid, senior & lead level ux/product designers
Freelance or contract designers
ux researchers
product managers
How it works
Use this lesson as a step by step guide for any project your working on or upskill and add it to your toolkit so you can apply to any project in the future.
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What is a competitive feature analysis?
Learn what it is and how to use it
Identify the goal
Outline what you’re aiming to achieve
Select the product
Use your own idea or use these suggestions
Select the competitors
How to determine your direct and indirect competitors
Analyse product vs competitors
Use the template to compare features and user experience
Create findings presentation
Learn how to display your findings in a way your team can consume and make recommendations for change
Practice your pitch
Get an example walk-through of how to present these kind of findings so all your hard work turns into results
What you get
Skills to execute this valuable research method which is utilised by industry experts
Step by step video guides
Professional level brief template reusable for any project
Step by step video guides
Professional level presentation deck reusable for any project
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Want to onboard your team?
Simple, one time payment to upskill your whole team
Meet the teacher
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Miranda brings over a decade of expertise in UX & Product Design to the table. Her journey has taken her from start-ups and creative agencies to her current role, where she's shaping the product vision for one of the world's leading travel companies.
She's been a guiding force for numerous designers, both in mentorship and hiring, and has empowered designers, researchers, and product managers to reach new heights in their careers.
She teaches methods she’s used first hand that has helped her achieve her success as a Principal Product Designer.
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